John and Pauline Blaikie have been farming organically for the past 20 years, having decided that there must be a more sustainable way to farm without the need for pesticides and fertilisers. Both came from South Island farming backgrounds where their families farmed in an organic way prior to the widespread development of agricultural compounds.

Peter and Matthew, John and Pauline's two son's have worked on the farm since they were little and regularly provide input into Pasture Poultry.